Adding a feature to


Helping parents prepare for camping

Hipcamp MacPro


It's hard to start camping when you are a parent. People don't know what to pack and what to expect from their camping location.


Make it easier to find the right camping spot based on kids ages. Improve camp listings with detailed maps and descriptions of family friendly amenities. Create a personalized checklist based on the camping location and on who is travelling.

I did

Add new features to an existing page.

Secondary research, primary research, interaction design, usability testing.

I didn't

Create branding and responsive design of the site.

Landing page flow

Hipcamp Landing Page Flow

Search results flow

Hipcamp Search results Flow

"I’m not sure what’s the standard expectation of what it looks like."

Interview quote

Research Summary

Hipcamp Research Summary

“When we were going camping we asked at a rental place what people would usually choose for this kind of conditions.”

Interview quote

User Flow

hipcamp userflow

Landing Page Prototype

hipcamp landing

Search Results Page

It's hard to say whether a cabins and lodging provide beds and if they have linens. I added filters for beds and beds with linens. Also I added filters that answer the needs of newbies and families to find a campground with the amenities they need.

hipcamp rearch results page family filter

Campground Listing Page

I added a camp map that should make it easier to locate campgrounds and amenities. There is a detailed description of what makes the camp family friendly and an autogenerated camping check list.

Campground listing

hipcamp campground listing page

Camp map

Adding a map to allow users to book their prefered spot. Families tend to be particular about where they want their campground to be. The access to showers and bathrooms is important.

Hipcamp Map

Family friendly

Each campground may be family friendly in a different way. Some may offer activities for kids, others may just have a playground.

hipcamp family friendly

Auto generated checklist

While the page lists all available amenities, a newbie camper may still not be sure what essential items to bring. A list generated based on the location, number or people going, their ages, time of the year, and duration of their stay is a very good starting point for a camping checklist.

hipcamp bring with you

Booking Location Flow

Step 1

When the user arrives on the page they are prompted to choose the location of their cabin.

hipcamp map v3 step1

Step 2

Once the location is chosen the green button changes to “Direct book” and the information about which cabin is chosen is just under the button. The user can change the cabin by using a drop down menu or by using the map.

hipcamp map v3 step2

Final Design

Desktop Wireframes

hipcamp final desktop wireframes